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Meet the team

We’ve chatted about your humans. Now, meet ours.

Our Story

We’re sure you’ve realised by now, we do things a bit differently. Our team has experienced the world of sales-driven recruitment and have always begged the question - there’s got to be another way? We wanted to make partners out of clients and friends out of our candidates. We couldn’t find one, so we built it. Now we’re in a world we love and we’re here to stay. We’re not working in recruitment; we’re working on it.

Simple changes

We know you’re busy. But let us help you pause and see what’s going on. Sometimes little changes make the biggest differences.

Data love

Everything we do is backed up by research and data. Oodles of gloriously naked data.

People power

Nothing is more powerful than passionate people. In a fast moving digital world, a people focused vision will help you make a lasting difference.

Display picture of Matt


Founder & CEO

Matt is our founder, and spends much of his time locked in his lab cooking up crazy new approaches to talent acquisition. He’s an expert beard groomer and driver of business innovation. If it tastes great and costs you less than a penny sweet, it was probably his idea.

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Head of Talent

If Sophie doesn’t know it, it’s not worth knowing. With a background in retail talent, Sophie is our recruiter extraordinaire. Her ashram-certified yoga skills keep the team zen at all times, as does her ability to dish out sage advice. Our health and wellbeing pro is never without a smile.

Display picture of Pavneet


Head of Employer Branding

When it comes to making you stand out from the crowd, Pav knows how to get it done. And as our very own business psychologist, she blends years of marketing knowledge with human behaviour guiding us and our clients on how to get the best out of people.

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Talent Manager

Gareth is not only a recruitment pro, he's also a dab hand at Employer Branding, Onboarding, Learning & Development. He has spent years guiding businesses big and small through change and transformation.

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Talent Partner

Katie has a background in HR recruitment, and a keen interest in all things people and behaviour. Right up our street. And it doesn't stop there. With her head in the skies, Katie is a budding astronomer learning about space and natural science whenever she gets a mo. We're in awe!

Display picture of Sandy


Talent Manager

Talent extraordinaire by day, professional lifestyle vlogger by night. Sandy found her fame recruiting for some of the most innovative household names. Also our very own social media expert (read: addict), no meal she eats doesn't find its way to Instagram.

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Talent Coach

As our resident performance coach and mentor, Sandra loves getting our candidates and clients to accelerate, grow and out-perform in every facet of their lives. An adrenaline junkie with endless amounts of energy, Sandra gets us all winning.

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Creative Director

Luke is our go-to creative; with an affinity for all things graphic, he advises on everything from the slickest of symbols to perfectly fitting fonts. This Leicester lad is a long-time affiliate of Create + Adapt and always game for causing mischief when he’s not neck-deep in paper samples.

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Communications Executive

Krish has got her finger on the pulse; spending her time creating quality content and spreading the word about how awesome our clients are. She's also our in-house make up pro, fascinating us daily on the lipstick shades of the future.

Together, we create first-class talent plans for every type of business, no matter how large or small.